Digital Marketing Case Study:
Think Ahead
Multi-channel campaigns across Google, Facebook and Instagram delivered mental health charity Think Ahead increased registrations for their recruitment programme.

Who are Think Ahead?
Think Ahead is a charity that helps people retrain into mental health roles.
What did they need?
Wecanhelp.digital worked with Think Ahead during their recruitment programme, utilising Google Ads, Facebook Ads and Instagram Ads to bring new recruits to their programme, both nationally and in regional areas where mental health staffing was low.
The organisation had run digital marketing previously but wanted a better understanding of paid advertising.
How did Wecanhelp.digital achieve this?
A Multi-tier Facebook and Instagram campaign brought in cold audiences and remarketed to warm prospects.
Google Ads were utilised throughout the campaign, including Search campaigns and the new and very successful Performance Max campaigns. The use of Performance Max campaigns meant the charity could market across Display, Youtube, Search and other parts of the Google network, with ease and for a low budget.
What were the results?
The multi-channel campaign provided Think Ahead a high number of registrations to their programme, as well as providing a much better understanding of what digital marketing works best for the charity.