Digital Marketing Case Study:

Carers UK

An audit to improve Meta campaign performance and help with the implementation of its recommendations.

Carers UK

Who are Carers UK?

Carers UK are the national charity for supporting unpaid carers.

carersuk.org

What did they need?

Carers UK were looking to improve the performance of a Meta campaign aiming to direct people from a specific locality, who may have caring responsibilities to support resources hosted on a dedicated online platform.

How did Wecanhelp.digital achieve this?

Wecanhelp.digital conducted an audit of the Meta campaign to help improve performance. The audit involved an overall review of campaign performance, looking at key metrics and providing a checklist of features a successful Meta campaign should have, including landing page quality, campaign set-up, reporting, tracking, optimisation and creative. The audit culminated in a checklist of both strategic and tactical suggestions to improve the campaign.

What were the results?

Wecanhelpdigital have continued to work with Carers UK to help them implement a number of the suggestions and recommendations detailed in the campaign review.