Digital Marketing Auditing and Strategy

Digital Marketing Audits

You may have run some digital marketing campaigns in-house and want to understand more about their efficacy, or have reached a brick wall in terms of performance.

We work with charities across all areas of digital marketing to audit their campaigns and learn with them on how to improve.

Digital Marketing Audits

How does this work?

Facebook Advertising

We take a deep dive into your data

Advertising copy

We compare this with benchmarks and our industry knowledge

Advertising copy

We provide a set of tangible recommendations for your next campaigns

Advertising copy

We help you implement these changes

Have a look at our work with Carers UK where we advised on how to improve an information Meta campaign.

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Digital Marketing Strategy

A fully researched digital marketing strategy, based on data, is vital for a charity.

Wecanhelp.digital can provide anything from a one channel strategy, to a full organisational wide digital marketing strategy with an implementation plan and follow up implementation sessions.

We cater individually to every request, however, our normal process consists of:

  • Researching your organisation’s current online presence, including analysing any performance data
  • Conducting interviews with any involved stakeholders, to better understand the organisation
  • Setting digital marketing objectives for the organisation, including goals and KPIs, which are catered individually
  • Recommending what digital marketing channels to use
  • Planning what activity to run on each channel, introducing a test and learn framework
  • Recommending how digital marketing activity should be managed and optimised to produce the best results.

 

Have a look at our work with the Youth Mental Health Foundation where we built a digital marketing strategy for them.